Experience

I am a seasoned design leader with years of experience in creative direction, branding, and product design. I have led the design direction of several global and national brands and product suits at different capacities: my design studio, top branding agencies, and corporate in-house creative teams. Between 2016-Now, I’ve been working across various Microsoft products. Most recently, I’m leading Microsoft design language Fluent with multiple partners across the company. My experience spans from customer discovery and project finance to building powerful partnerships with users and stakeholders throughout organizations. While leading different projects and working with cross-functional teams, I have managed to stay hands-on as an individual contributor to enjoy design excellence through my love and passion for the craft.

Education

I knew I would become a professional designer since I was eight! My first painting teacher, a passionate graphic designer, inspired me from a young age to pursue design. After studying graphic design in high school, I earned a BFA in communication design (University of Tehran), followed by receiving a fellowship to get an MFA in motion media design from Savannah College of Art and Design. I later completed the HCI executive program at MIT. Since high school, I have held a design job alongside my education; I have always believed in the importance of working on real-world problems next to formal training.

Experiment

I’m always working on something on the side. None profits, design shows, or storytelling in social media. Currently working on a VR show. Reach out if that sounds interesting to you.

I’d love to walk with you and have a talk about a creative project or an idea that leads us to say, "Let's do it!"